The right lighting
The award-winning Bullring in Birmingham is one of Europe’s most exciting shopping destinations, attracting 40 million visitors a year. The high standards of the business needed to be reflected in the new lighting system, and we began by replacing the old cold cathode lighting system with Philips eW® Cove Powercore. The top quality light delivered by these fixtures adds a welcoming and refreshing light to any shopping area, and was applied around the escalators, toilets, lifts, and main walkways.
Close to the main entrances to the Bullring, cutting edge LED City Wing street lighting luminaires were installed, complementing the mix of historic and contemporary architecture around the building. Within the main concourse, RGB iColor Cove QL were affixed along the walkways while ColorBlast modules were positioned near to major retailers.
The difference is striking. The new system has added character and class to the center, delivering vibrant blasts of color and clean radiance. The flexibility of the light fix...
Energy-efficient LEDS are lowering electricity bills by 85%, a reduction of £34,000 a year. This equates to 251 tons of CO2 emissions that will be saved annually - the equivalent of 1241 hot air balloons!
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